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First Loop
Make the most important part real.
First Loop isolates the uncertainty that matters most, builds the smallest complete experience capable of testing it, and leaves you with a working result and a clear recommendation.
Begin a Product Loop within 14 days of delivery and the full $980 First Loop fee is credited to that first 30-day cycle.
- One clearly named product or commercial decision
- One working, testable result
- The assumptions and risks made explicit
- A recommendation to ship, change, narrow, continue, or stop
- Code, artifacts, and the decision record in client-owned tools
$980
Within 48 hours of the agreed start

